Hi, I’m Brendan Denning and I’m “The Captain Coach”
I’ve been a coach and business owner for over 30 years. And also a business coach since 2016.
In my experience, business owners and leaders are usually challenged most by one of four factors above.
If we could spend 15 mins exploring some strategies as to how to overcome your challenges – that you could use in your business right now – would you be up for that?
“ It’s a proven fact that sports & business have a lot in common so when I found out that Brendan with whom I coached a junior soccer team was also a business coach, I knew I had found the right guy for the challenges I was facing with my business. The business was doing OK but it had started to run me instead of me running it! Within 6 months we were back on the right track with a strong forward focus on team management, cashflow, profitability & an improved focus on the type of client that has a strong appreciation for the type of work we really are good at. Brendan is what a coach should be: an agitator, a motivator, a source of knowledge & business intellect… I’ve been really pleased with his involvement; as a result our business has become our passion again! ”
– Jan Meinsma, Petstra Gardens / Landscaping
Coaches aren’t just for athletes
We (generally) play sport to win premierships, championships or titles.
People go into business to do the same – but do you know
what success looks and feels like?What’s your ‘premiership’ (why are you doing this)?Do you know the path to your particular end goal? What will that mean for you and your family?How long is the season? When will you hold up the cup?You can’t win the flag/ cup if you don’t have the basics right. You can’t win the flag/ cup if you don’t have the basics right.
In business, like sport, there’s some basics we’ve got to have established while we climb the ladder to success….
What is business coaching?
Business coaching has become more commonplace for CEOs and business owners who want to advance themselves and their companies. Still, many business leaders don’t truly understand what coaching actually is. In short, business coaching is a collaborative relationship between a business owner or CEO and a professional coach, aimed at strategically developing a successful business.
And what does a business coach do? A coach’s role—generally, but particularly as I operate — is to help you design a vision for your business that aligns with your values and the goals you have for your life. With that vision in hand, a coach provides you with the guidance, support and accountability you need to set and move through your goals, allowing you to take your business from where it is to where you want it to be.
Why do you need a business coach?
Hiring a business coach is not hiring a low-touch advisor or an industry-specific consultant to come in and fix your business. And there are a lot of people out there calling themselves business coaches who don’t have any real experience as a business owner, professional accreditations or qualifications. It can be hard to know who to trust—not simply when it comes to their methodology or the quality of their training, but also in terms of their approach to business and life in general. Working with a coach is a deeply personal engagement. And on some level, you’re buying who they are and why they do what they do.
A trusted partnership
Business coaching is not consulting, and it’s not therapy. One common misconception is that business coaches will act more like consultants, doing the work of developing your business for you—they won’t. Coaches help set direction, and provide feedback, tools, guidance and perspective. They’re also an accountability factor, which is what we find to be the thing most business owners need—someone to help them stay focused on their goals.
A good business coach doesn’t simply tell you what to do or listen without giving feedback. A good business coach is someone you can trust—someone who has the ability to diagnose specific and systemic issues in your business, and knows that you have to implement the solutions yourself in order to get real results.
A clear roadmap
Through business coaching, your objective is to build a successful business with intention.
To do that, you need a structured program to follow. If your coach doesn’t offer a plan for how to help you build each of the systems and strategies you and your business need—and the order in which you should develop them—you’re likely to create some critical system gaps in your business.
A good coach has a proven program that they stand behind and are prepared to implement.
A great coach is a lot of things. But most importantly, they’re a trusted mentor who truly cares about your success and the success of your business. They know that the two are inextricably linked, and that’s a partnership where everybody wins.
If you’re ready to see what it’s like to work with a business coach, schedule a free coaching session with me to try it out.
Brendan Denning – The Captain Coach